Industry Seed Money (Dana Pemula) Incentive
The Industry Seed Money (Dana Pemula) initiative is a strategic fund established to catalyze high-impact collaborations between academic expertise and industrial innovation. Managed by the Centre for Industry Relations (CIR) under the Department of Research & Innovation, the funding is designed to bridge the gap between theory and practice by encouraging lecturers to engage directly with the corporate sector. Industry Seed Money serves as an essential kickstart for joint projects, technical consultations, and strategic alliances that drive mutual growth for both the university and its industrial partners.
Incentive Objectives

Are you Eligible ?
Application Requirements
i. Applications are open to all UMPSA academic staff (permanent and contract). Each applicant is eligible to apply only once within a ONE (1) year period.
ii. Part-time staff, staff on study leave, sabbatical leave, unpaid leave, industrial attachment, or those seconded to other organizations are NOT ELIGIBLE to apply for this grant.
iii. The selected industry partners must be different and not repeated for each applicant from the same faculty or centre.
iv. Applicants are encouraged to coordinate meetings with both industry partners on the same day or consecutively. The MAXIMUM ALLOCATION for each application is limited to RM1,000.00 only.
v. Applicants who have previously received this fund are ALLOWED TO REAPLLY in the following year; however, involvement of the same company or industry partner is NOT PERMITTED.


How to Apply ?
Application Procedure
i. Before submitting the application, applicants are encouraged to identify and conduct preliminary checks on potential industry partners to be visited.
ii. Applicants are required to complete the application form and submit it to the Centre for Industry Relations or email to icon@umpsa.edu.my for processing.
iii. Once the application is approved, applicants must arrange meetings with the two (2) selected industries within a period of six (6) months.
iv. Any amendments or changes of industry after approval have been granted must be officially notified to Centre for Industry Relations, together with information on the new industry and justification for the change, via an official letter or email.
Application Process Flow

Connect. Collaborate. Create



